Trademark

Trademark protection ensures a business can clearly brand itself and build trusted relationships with customers. Securing trademark rights is therefore an essential part of a comprehensive intellectual property strategy. MBHB attorneys conduct thorough trademark searches, advise on trademark clearance and selection, and excel in securing, maintaining, and enforcing trademark rights.

Leadership

Enhance market profiles with trademark protection

We help clients establish and elevate their market presence by securing trademark rights and enforcing those rights. Our attorneys advise on the selection of trademarks, investigate trademark usage, prepare clearance opinions, and secure trademark registrations. 

 Our attorneys also litigate trademark matters, including trademark counterfeiting issues and unfair competition claims. We have experience litigating trademark matters in federal and state courts. Internationally, we coordinate opposition, cancellation and infringement actions. 

A full range of trademark capabilities

From providing counsel on Internet domain name disputes to representation in opposition and cancellation proceedings before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office, our attorneys support clients across all facets of their trademark strategies. Our work extends to advising on proper trademark usage for packaging and advertising. Additionally, we negotiate and prepare trademark assignments and licensing programs to help clients maximize the value of their trademarks. 

Protect IP rights and build brands

We understand the integral role trademarks play in a business’ efforts to build brand loyalty among customers. If a business fails to properly secure and enforce its trademark rights, it makes itself vulnerable to copycats and infringers. As a result, it risks losing hard-earned customer trust. Our attorneys help clients assess the full array of trademark opportunities they have and build a comprehensive portfolio of trademark rights. By doing so, they help clients position themselves to go to market with confidence. 

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