CHICAGO – June 27, 2022 – Full-service intellectual property law firm MBHB recently represented Joseph Marchfield d/b/a Volton Bicycles in a trademark opposition proceeding before the U.S. Trademark Trial and Appeal Board (TTAB). Volton Bicycles filed an opposition to a competitor’s trademark application. Following a trial, the TTAB ruled in Volton’s favor on Dec. 15, 2021, and the appeal period has now closed.
“This case was a resounding success for Volton,” said Gavin O’Keefe, managing partner of MBHB. “We were able to draw on our experience enforcing trademark rights around the world to construct an effective opposition against a confusingly similar mark. The end result is that Volton successfully defended its brand and strengthened its market position.”
Volton and MBHB filed a notice of opposition to the competitor’s trademark application on Dec. 17, 2019. The case included discovery and trial briefs from both parties. The competitor rebranded after the TTAB’s ruling.
“Over the past decade, we have built a trusted brand in the electric bicycle space,” said Joseph Marchfield, founder and director of product at Volton Bicycles. “We appreciate the thoughtful approach and expertise in intellectual property law that MBHB brought to our case. This ruling allows us to continue to develop quality electric bicycles for our customers, backed by a strong and protected brand.”
O’Keefe along with Eric Moran and Alexa Giralamo represented Volton.
About MBHB
McDonnell Boehnen Hulbert & Berghoff LLP (MBHB) provides creative, pragmatic IP business solutions for Fortune 100 companies, midsize companies, startups, and academic institutions. Clients in the U.S. and abroad engage us to secure and enforce their intellectual property rights, from navigating patent office procedures to litigating complex infringement actions. Our attorneys are experienced in the procurement, licensing, enforcement, and defense of patents, trademarks, copyrights, trade secrets, and unfair competition actions in a number of technological disciplines and product categories, including biotechnology and pharmaceuticals, cannabis, chemical, electrical, mechanical and materials, medical device and diagnostics, software and business methods, and telecommunications. Visit mbhb.com for more information on the firm.