Cross Training for Your IP Portfolio (MBHB Webinar)

Wed., July 27, 2016 | 10:00-11:15 a.m. CT | Live MBHB Webinar via WebEx

Cross training athletes train in two or more sports in order to improve fitness and performance. In a similar way, intellectual property lawyers need to have a thorough understanding of patent, trademark and copyright law in order to establish, maintain and enforce a comprehensive intellectual property portfolio. This webinar will go beyond the traditional survey of these legal areas and explore practical strategies for how to use each discipline for the benefit of our clients and business units. Join us for a 75 minute cross training session coving these topics:

  • Think beyond the brand and the utility patent – the implications of the Apple v. Samsung decision on the use of trade dress and design patents
  • The role of copyright protection in product design and the implications of the Varsity Brands v. Star Athletica case that is currently before the Supreme Court
  • Assessing intellectual property assets and developing internal strategies for expanding rights in existing products


Presenter(s): MBHB partner James McCarthy


Access an archived audio version of this webinar here.

NOTE: MCLE credit is not available for this archived recording.

McDonnell Boehnen Hulbert & Berghoff LLP is committed to educating clients and friends of the firm with respect to significant developments and trends in the areas of intellectual property law.