Even if you are not a celebrity like Jeremy Lin, you have a personal brand. If you are not actively developing your own brand, a brand is certainly already being assigned to you by others. In a competitive legal and business environment, you need a brand that is an asset, not a liability. Using principles of trademark law and branding, this presentation will provide the tools necessary to establish, develop, maintain, and protect your personal brand so that you are ready before the onset of LIN-sanity. Topics addressed include:
Presenter: MBHB Partner James M. McCarthy
While there is no fee to participate, all attendees must register in advance and, in order to receive MCLE credit, must participate individually. Access an archived audio version of this webinar here. [NOTE: MCLE credit is not available for this archived recording.
All registrants will receive an email confirmation and details for online participation.
MCLE credit is pending for the states of California, Georgia, Illinois, North Carolina, New Jersey, New York and Virginia.
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