Personal Branding: Are You Ready for Your Own LIN-sanity? (Live Webinar)

Even if you are not a celebrity like Jeremy Lin, you have a personal brand. If you are not actively developing your own brand, a brand is certainly already being assigned to you by others. In a competitive legal and business environment, you need a brand that is an asset, not a liability. Using principles of trademark law and branding, this presentation will provide the tools necessary to establish, develop, maintain, and protect your personal brand so that you are ready before the onset of LIN-sanity. Topics addressed include:

  • Understanding, creating and developing your authentic personal brand
  • Protecting your personal brand from a legal perspective
  • Preparing a plan to communicate your personal brand to the media, clients, or even your boss
  • Identifying paths available to benefit from your personal brand


Presenter: MBHB Partner James M. McCarthy

While there is no fee to participate, all attendees must register in advance and, in order to receive MCLE credit, must participate individually. Access an archived audio version of this webinar here. [NOTE: MCLE credit is not available for this archived recording.

All registrants will receive an email confirmation and details for online participation.

MCLE credit is pending for the states of California, Georgia, Illinois, North Carolina, New Jersey, New York and Virginia.

McDonnell Boehnen Hulbert & Berghoff LLP is committed to educating clients and friends of the firm with respect to significant developments and trends in the areas of intellectual property law.