To Sue or Not to Sue? Trademark Enforcement Strategies for Building Lasting Brands (Live MBHB Webinar)

Tuesday., July 25, 2017 | 10:00-11:15 a.m. CT | Live MBHB Webinar via WebEx

Shakespeare’s Hamlet famously contemplated life and death by asking the question “To be or not to be,” and the line is still quoted today, over 400 years later. For brand owners and intellectual property lawyers, the decisions surrounding whether to enforce a trademark, and how and when to do so, will have a dramatic influence on the life or death of trademark rights. The decisions are especially critical if brand owners are interested in building lasting, impactful brands. Therefore, during this 75 minute webinar, we will read between the lines of prevailing laws and traditional pre-litigation analysis in the following areas:

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  Due diligence that looks beyond budgets and the likelihood of success
  
  
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  The role of brand guidelines and the company mission statement
  
  
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  Bullying v. Brand Building – when to take action or stand aside
  
  
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  Dispute Resolution Considerations
  

Presenter(s): MBHB partner James McCarthy

Access an archived audio version of this webinar here

McDonnell Boehnen Hulbert & Berghoff LLP is committed to educating clients and friends of the firm with respect to significant developments and trends in the areas of intellectual property law.