Unleashing the Power (and ROI) of Your Trademark Portfolio (Live MBHB Webinar)

Intellectual property lawyers often stay so busy with standard clearance, filing and enforcement work that they can overlook the need to take a step back periodically to assess the strength of the trademarks owned by their companies and clients. During this presentation, we will encourage attendees to become “Brand Ambassadors” and help you find new opportunities to leverage the power of a trademark portfolio in order to maximize the return on the investment of developing an IP portfolio and identify new streams of revenue. Even if you are a sophisticated IP professional who conducts regular portfolio reviews, we will introduce you to new ideas or new tools that will help maximize both the value of your trademark portfolio and the return on your investment. Join us for 75 minutes as we delve into the theory and legal implications of these and other issues:

  • Brands as Status Symbols & The Triple Bottom Line
  • Corporate Social Responsibility, Philanthropy, & Pro Bono
  • Green/Sustainable Brands, Environmental Responsibility and the Green Guides
  • Non-Traditional Branding, Co-Branding, and Licensing


Presenter: MBHB partner James M. McCarthy

Access an archived audio version of this webinar here. NOTE: MCLE credit is not available for this archived recording. 

McDonnell Boehnen Hulbert & Berghoff LLP is committed to educating clients and friends of the firm with respect to significant developments and trends in the areas of intellectual property law.